Debra A. Pruent — Chief Operating Officer, GfK Consumer Experiences

Brian Claridge and Cary L. Cooper
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Brian Claridge: National Press
Cary L. Cooper: Lancaster University

Chapter Chapter 8 in Stress in the Spotlight, 2014, pp 74-81 from Palgrave Macmillan

Abstract: Abstract Debra Pruent is Chief Operating Officer of GfK Consumer Experiences and a member of the GfK SE Management Board. She is responsible for the company’s global custom research business and plays a lead role in M&A activity for this sector, including GfK’s most recent acquisitions of Knowledge Networks and Bridgehead International.

Keywords: Chief Executive Officer; Knowledge Network; Employee Engagement; Business Investment; Advertising Research (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-29235-3_9

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DOI: 10.1057/9781137292353_9

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