Prosumption of Social Context in Web 2.0: Theoretical Implications for the Prosumer Concept

Tabea Beyreuther, Christian Eismann, Sabine Hornung and Frank Kleemann

Chapter 11 in Customers at Work, 2013, pp 223-252 from Palgrave Macmillan

Abstract: Abstract In his 1980 book The Third Wave, Alvin Toffler introduced the concept of the ‘prosumer.’ The portmanteau word describes the increasingly com- mon fusion of consumer and production roles in advanced industrial societies. Whereas the traditional forms of agricultural and industrial production dictate a strict division between those who produce and those who consume, in advanced service-based economies (Vargo and Lusch, 2004), consumers often consume goods and services that they themselves produced in whole or in part. The notion is often related to the do-it-yourself culture or the ‘invisible economy/ and it covers a vast array of activities ranging from furniture assembly, to blood pressure self-monitoring, to participation in self-help groups.

Keywords: Social Context; Online Community; Formal Rule; Virtual Community; Bulletin Board (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-29325-1_11

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DOI: 10.1057/9781137293251_11

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