Exploring the Role of Early Adopters in the Commercialization of Innovation

Federico Frattini, Gabriele Colombo and Claudio Dell’Era

Chapter 8 in Evolution of Innovation Management, 2013, pp 151-181 from Palgrave Macmillan

Abstract: Abstract Effectively commercializing innovation is a fundamental driver of superior performance (Calantone & Di Benedetto 1988; Cooper 1979). In particular, it is crucial in high-technology markets where the ability to effectively commercialize technological innovation is likely to influence the innovation’s success and the firm’s overall competitive advantage even more directly than it does in traditional markets. In this vein, Nevens et al. (1990) found a strong linkage between a firm’s competitiveness and its ability to commercialize new products and services, and showed that, in many high-tech markets, industry leadership plainly depends on higher commercialization skills.

Keywords: Early Adopter; Commercial Success; Adoption Decision; Target Market; Marketing Manager (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-29999-4_8

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DOI: 10.1057/9781137299994_8

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