How Do Companies Go Global: Choices and Issues between Entry Strategies

Nancy A. Hubbard
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Nancy A. Hubbard: Goucher College

Chapter 4 in Conquering Global Markets, 2013, pp 40-58 from Palgrave Macmillan

Abstract: Abstract For hundreds of years trade flows have created international markets for domestic goods. The Silk Route created great wealth for those who were willing to travel it. For some in our survey, their organizations had been operating internationally for almost 250 years. In more recent years industrialists understood the importance of expansion into new markets, and researchers have increasingly studied how companies formed their global footprint. The path to internationalization will be explored in this chapter.

Keywords: Cash Flow; Joint Venture; Foreign Market; Survey Participant; Strategic Alliance (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1057/9781137307729_5

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