The Recasting, Questionability and Applicability of Hobbes’ Leviathan

Philip J. Kitchen

Chapter 2 in The Dominant Influence of Marketing in the 21st Century, 2013, pp 7-27 from Palgrave Macmillan

Abstract: Abstract One may enquire as to the relevance of Hobbes’ Leviathan in a modern-day context. To explore this, it is necessary to explain some — I hasten to add — not all, of Hobbes’ book.

Keywords: 21st Century; Customer Relationship Management; Liberal Democracy; Body Politic; Marketing Communication (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-32263-0_2

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DOI: 10.1057/9781137322630_2

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