Banking and Financial Sector in the Cloud: Knowledge, Quality and Innovation Management

Mosad Zineldin and Valentina Vasicheva

Chapter 10 in Cloud Systems in Supply Chains, 2015, pp 178-194 from Palgrave Macmillan

Abstract: Abstract One view of Customer Relationship Management (CRM) is the utilization of customer-related information or knowledge to deliver relevant products or services to customers (Zineldin, 2000). The success of relationship management depends on the collection and analysis of customer knowledge, data and information to be used for developing highly personalized bank service offerings.

Keywords: Cloud Computing; Knowledge Management; Financial Institution; Customer Relationship Management; Service Development (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-32424-5_11

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DOI: 10.1057/9781137324245_11

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