The Service Sector

Ian Chaston

Chapter 11 in Entrepreneurship and Innovation During Austerity, 2013, pp 177-190 from Palgrave Macmillan

Abstract: Abstract Confronting any service organisation seeking to satisfy customers is the problem that the goods supplied are often intangible. Mechanisms available that provide some form of tangibility include: (1) Place, which is the physical setting around which the provision of services is delivered. (2) People, who are involved in working with the customer-organisation interface. (3) Equipment, of the necessary standard to rapidly and efficiently assist in supporting the service provision process. (4) Communication systems, to inform stakeholders of the organisation’s role in the provision of services.

Keywords: Business Model; Service Quality; Service Sector; Short Message Service; Service Firm (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1057/9781137324436_11

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