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Tomorrow’s Competences

Ian Chaston

Chapter 6 in Entrepreneurship and Innovation During Austerity, 2013, pp 87-103 from Palgrave Macmillan

Abstract: Abstract Up until the 1980s, concepts associated with optimising organisational performance were usually based upon the premise that strategy formulation requires developing ways of exploiting the opportunities available within the external environment and that any strategic response is determined by the nature and structure of the industry the organisation belongs to. This emphasis on environmental orientation is exemplified by Porter’s (1980) ‘contending forces’ model. Critics of environmentalism have expressed concern that emphasis on the external market can be detrimental to organisational performance. This is because reliance on a purely market-orientated strategy, without regard to the internal competences necessary to support delivery of products or service performance, may lead to an organisation being overtaken by competitors who have developed more advanced internal competences; thereby being able to offer a superior benefit proposition.

Keywords: Core Competence; Intellectual Capital; Dynamic Capability; Innovation Strategy; Strategic Management Journal (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-32443-6_6

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DOI: 10.1057/9781137324436_6

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