Gamification as a Business Strategy

Neil B. Niman

Chapter Chapter 3 in The Gamification of Higher Education, 2014, pp 49-65 from Palgrave Macmillan

Abstract: Abstract If a rising tide lifts all boats, what should one do when the tide is falling and potentially may never rise again? Often when we read about the current crisis in higher education, the focus is on the curriculum. It is essentially a critique of current teaching practices and the growing disconnect between the requirements of the real world and current learning objectives. We tend not to think of higher education as a business, but rather as an institution that is exempt from the challenges faced by most other businesses. However, universities are not immune from the same market forces that guide other industries and an understanding of how businesses have evolved over time can provide us with key insights about why the game industry might provide higher education with the best path to a prosperous future.

Keywords: High Education; Business Strategy; Student Experience; Learning Platform; Game Industry (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33146-5_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137331465

DOI: 10.1057/9781137331465_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().