Culture and Justice

Tamara L. Stenn

Chapter 12 in The Cultural and Political Intersection of Fair Trade and Justice, 2013, pp 221-239 from Palgrave Macmillan

Abstract: Abstract Swiss sociologist and professor Geert Hofstede believes that a country’s culture affects its citizens’ interactions with people from other countries in five measureable ways. By understanding these cultural differences, he argues, greater communication and understanding is achieved. Fair Trade is a business relationship that involves many complex culture differences. It entails producers from diverse backgrounds interacting with foreign institutions facilitating export product sales to foreign consumers. Fair trade embraces diversity, engages people of many different religions, socioeconomic backgrounds, gender, and abilities and builds bridges that span nations and cultures such as rural to urban, south to north, producer to consumer. According to Hofstede, understanding regional cultural differences is imperative when developing and managing business relationships. In order for Fair Trade to be successful, and realize its goal of “seeking greater equity in international trade” (DeCarlo, 2007, p. 3), an understanding of these cultural differences and an ability to manage them in a fair and just way is necessary.

Keywords: Fair Trade; Cultural Dimension; Long Term Orientation; Intercultural Communication; Great Justice (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33148-9_12

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DOI: 10.1057/9781137331489_12

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