Create, Don’t Compete

Daniel J. Weinfurter

Chapter Chapter 4 in Second Stage Entrepreneurship, 2013, pp 51-64 from Palgrave Macmillan

Abstract: Abstract BUILD A BETTER MOUSETRAP. For most people, this is just another tired cliché we’ve all heard a thousand times. But to entrepreneurs, it’s a rallying cry. Whether they are frustrated by the lack of quality coffee or by the agonizingly slow hiring process in most companies or by a significant market need that is left unfulfilled, they have a vision about how to provide something different, something unique, something better, and they seize the opportunity—and make money doing it.

Date: 2013
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DOI: 10.1007/978-1-137-33714-6_5

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