Cars, Engineers, and the Internet

Jack Ewing

Chapter 10 in Germany’s Economic Renaissance, 2014, pp 97-112 from Palgrave Macmillan

Abstract: Abstract If there is a living symbol of the revival of German industry, it may be Norbert Reithofer, the chief executive of BMW In the 1980s, when he was a recent university graduate, and a junior professor of manufacturing science at a technical university in Munich, Reithofer wrote a book—still in print—that could serve as a manifesto for the German economy today.1

Keywords: Assembly Line; Chief Executive; Executive Board; Auto Industry; German Industry (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34054-2_10

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DOI: 10.1057/9781137340542_10

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