Measuring owned media

Laurent Florès

Chapter Chapter 5 in How to Measure Digital Marketing, 2014, pp 112-147 from Palgrave Macmillan

Abstract: Abstract Measuring owned media is fundamental because it is the only point of contact that the brand directly controls: it is the center of the brand’s digital ecosystem.

Keywords: Editorial Site; Competitive Analysis; Page View; Purchase Intent; Unique Visitor (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34069-6_5

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DOI: 10.1057/9781137340696_5

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