Introduction: Tesco PLC — an Open Business

David Cushman and Jamie Burke

A chapter in The 10 Principles of Open Business, 2014, pp 10-23 from Palgrave Macmillan

Abstract: Abstract If you think for one minute that Open Business is a bit “out there” for you, perhaps too soft-centered to be good business, let me introduce you to Tesco PLC — an Open Business.

Keywords: Supply Chain; Open Business; Brand Equity; Good Business; Core Purpose (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34704-6_3

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DOI: 10.1057/9781137347046_3

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