Purpose

David Cushman and Jamie Burke

Chapter Chapter 1 in The 10 Principles of Open Business, 2014, pp 24-43 from Palgrave Macmillan

Abstract: Abstract Purpose is the why. It is the belief which all your stakeholders share and to which all your organization’s actions are aligned. Your products/services are proof of that shared purpose.

Keywords: Mission Statement; Open Business; Personal Brand; Public Limited Company; Senior Team (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34704-6_4

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DOI: 10.1057/9781137347046_4

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