Vitality

Anna Simpson

Chapter Chapter 4 in The Brand Strategist’s Guide to Desire, 2014, pp 108-135 from Palgrave Macmillan

Abstract: Abstract In 1946, just after the Second World War, Pablo Picasso was staying with his lover Françoise Gilot in Antibes, a town on the French Mediterranean coast, built on the foundations of an Ancient Greek city. He got lucky: the curator of the Château Grimaldi – a family mansion-come-museum, containing some plaster casts and relics from the days of Napoleon – offered him the use of the top floor as a studio.1 There, Picasso did a painting which he called La Joie de Vivre. The scene harks back to ideals of the good life as imagined by the Ancient Greeks – a pipe-playing fawn, a dancing nude, prancing goats – set against the staples of a 20th century sun-seeker’s paradise: a sandy beach, blue sky, and a boat on the horizon. As Picasso’s painting illustrates, how we feel and express an appetite for life varies across time and cultures, as well as from person to person.

Keywords: Intellectual Disability; Green Roof; Fitness Class; Dance Floor; Dance Hall (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35182-1_5

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DOI: 10.1057/9781137351821_5

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