Digital Media and Financial Communication

Shih-Lun Alex Wang

Chapter Chapter 6 in Financial Communications, 2013, pp 97-118 from Palgrave Macmillan

Abstract: Abstract As compared to analog media, digital media are any electronic devices that can deliver financial communications based on codes of zeroes and ones that reproduce continuous sensory inputs such as texts, sounds, and visuals (Llamas and Belk 2013). In addition to interactivity, which is discussed in Chapters 4 and 5, digital media enable faster communication speed and vivid images and sounds via email, instant messaging, Short Message Service (SMS), blogs, and social media. The current trend suggests that digital media have become more dominant than ever, especially in a communication context. For example, Llamas and Belk (2013) found that 66 percent of the respondents were better informed about the world because of the Internet and that 72 percent of the respondents considered using a computer as a part of their daily routine.

Keywords: Social Medium; Financial Marketer; Text Messaging; Stock Prex; Short Message Service (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35187-6_6

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DOI: 10.1057/9781137351876_6

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