Tackling Sustainable Development at the Corporate Strategic Level to Create Value

Christophe Sempels and Jonas Hoffmann
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Christophe Sempels: SKEMA Business School
Jonas Hoffmann: SKEMA Business School

Chapter 1 in Sustainable Innovation Strategy, 2013, pp 5-31 from Palgrave Macmillan

Abstract: Abstract Sustainable development is often presented, almost ritually, as a tremendous source of development, opportunity and value creation for companies. Titles of books, articles or conferences on the subject leave little room for doubt: sustainable development appears to be inseparable from innovation, corporate performance, or with the opening up of new, buoyant markets for a passionate cohort of consumers. Some do not hesitate to qualify it as a true goldmine; others associate it with a rich source of jobs for all skill levels. Based on these promises, it would not be unreasonable to expect that sustainable development would be naturally and rapidly integrated into companies.

Keywords: Sustainable Development; Business Model; Social Responsible Investment; Public Procurement; Carbon Credit (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35261-3_2

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DOI: 10.1057/9781137352613_2

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