Success Factors for Collaborative Destination Marketing

Giulio Pattanaro

Chapter Chapter Eleven in Tourism Management, Marketing, and Development, 2014, pp 221-237 from Palgrave Macmillan

Abstract: Abstract More and more European regions—see, for example, the cases of Catalonia in Spain (TC, 2013), Emilia Romagna in Italy (ATCER, 2013), and Wallonia/Brussels in Belgium (OPT, 2013)—have launched collaborative destination marketing initiatives to promote tourism in their territory. These initiatives encourage public and private actors to join their efforts and financial resources in the elaboration and implementation of tourism marketing activities and campaigns.

Keywords: Success Factor; Private Actor; Local Tourism; Collaboration Process; Tourism Management (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35435-8_12

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137354358

DOI: 10.1057/9781137354358_12

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().