New Pockets of Opportunity

Dheeraj Sinha

Chapter Chapter 9 in India Reloaded, 2015, pp 136-151 from Palgrave Macmillan

Abstract: Abstract The Lunchbox is a 2013 Bollywood film that would typically receive critical acclaim in India, but no commercial success. The film is about a romance through love letters, between a lonely accountant about to retire from his job (played by Irrfan Khan) and a young married woman seeking her husband’s attention (played by Nirmrat Kaur). The story begins when the lunchbox she prepares for her husband, along with her letter of love, lands up at the desk of the accountant by mistake. The movie also features the famous dabbawallahs of Mumbai — a network of people who pick up lunch boxes from restaurants or homes and deliver them to the men at work. It’s because of their mix-up that the lunchbox lands up at the accountant’s desk every day and acts as the two-way carrier of the love letters, as the relationship develops.

Keywords: Viable Segment; Young Married Woman; Beauty Product; Mainstream Market; Critical Acclaim (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36710-5_10

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137367105

DOI: 10.1057/9781137367105_10

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().