The Triumph of Feelings: On the Power of Imagery in Business

Lars Strannegård

Chapter Chapter 6 in Trust and Organizations, 2013, pp 111-125 from Palgrave Macmillan

Abstract: Abstract In recent years, images, brands, opinions, and attitudes have attracted an increasing amount of attention, both from representatives of organizations and from individuals. And as a result of this shift, researchers in business administration have begun to take an interest in matters concerning trust, images, and reputation. Searches for terms, such as “branding,” “employer branding,” “trust,” “performance,” and “reputation,” produce a hugely larger number of hits in academic databases today, than even just a few years ago.

Keywords: Company Management; Business Operation; Global Reporting Initiative; Business Administration; Communication Expert (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36881-2_6

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DOI: 10.1057/9781137368812_6

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