The Creation of a Crisis of Confidence: A Study of the Mediatization of the Red Cross

Pernilla Petrelius Karlberg, Maria Grafström and Karolina Windell

Chapter Chapter 7 in Trust and Organizations, 2013, pp 127-146 from Palgrave Macmillan

Abstract: Abstract These were some of the Swedish newspaper headlines on articles concerning the Swedish Red Cross and its crisis in the spring of 2010. Breathless headers followed hot on each other’s heels as the organization and its representatives were criticized in a sea of news articles, letters to editors, and editorials. In the media, the loss of confidence in the Red Cross, and especially in the chairman of its board, Bengt Westerberg, was discussed heatedly. Within the Red Cross itself, however, these reports were perceived as being unfair. The Red Cross believed that its organization was open, fair, and democratic. While the media maintained that the Red Cross was suffering from a crisis of confidence, the employees in the organization could neither understand how such a crisis could arise, nor why the media attention was so drawn out and persistent.

Keywords: Civil Society; Media Reporting; Institutional Logic; Communication Department; Negative Publicity (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36881-2_7

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DOI: 10.1057/9781137368812_7

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