Conclusion

Ben Simpfendorfer

Chapter 9 in The Rise of the New East, 2014, pp 189-214 from Palgrave Macmillan

Abstract: Abstract In the winter of 2012, Egyptian strawberries suddenly appeared for sale in supermarkets across Hong Kong, replacing the usual American varieties. Egypt isn’t the first place I think of when looking to buy strawberries, so I was naturally struck by their appearance. By chance, I had previously met with a veteran farm manager working for Driscoll’s, an American producer of fresh berries and the largest supplier of strawberries globally, while visiting a private farm in southern Guangdong province. I asked about the change as we stood on the roof of the management building to get a better view of the farm’s hothouses.

Keywords: Local Firm; Foreign Company; Local Company; Local Competitor; Luxury Brand (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37006-8_10

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DOI: 10.1057/9781137370068_10

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