The Rise of the East’s Middle Class

Ben Simpfendorfer

Chapter 1 in The Rise of the New East, 2014, pp 7-27 from Palgrave Macmillan

Abstract: Abstract Hartono Jap leans forwards in his chair to tell his story. “I asked the hotel developer, who are your target clients? Who wants to stay in a hotel that is far from the beach? In fact, it’s not even near the beach, but in Bali’s business and commercial area.” He pauses before continuing. “Then I visited two years later and the hotel was full. But not with foreigners. It was full of middle-class Indonesian tourists who didn’t mind traveling back and forth to the beach each day on buses or in cars, as well as some middle-level professionals on business trips. Brilliant! This was a real success story.”1

Keywords: Middle Class; Housing Price; Global Financial Crisis; Retail Outlet; Chinese Consumer (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37006-8_2

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DOI: 10.1057/9781137370068_2

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