From facts to feelings

Anne Lise Kjaer

Chapter Chapter 1 in The Trend Management Toolkit, 2014, pp 1-27 from Palgrave Macmillan

Abstract: Abstract Nobel Prize-winning psychologist Daniel Kahneman, who won his prize in economics, noted in an interview for UK newspaper The Guardian in 2012:1 Many people now say they knew a financial crisis was coming, but they didn’t really. After a crisis we tell ourselves we understand why it happened and maintain the illusion that the world is understandable. In fact, we should accept the world is incomprehensible much of the time.

Keywords: Forecast Method; Scenario Planning; Wild Card; Trend Forecast; Trend Management (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37009-9_1

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DOI: 10.1057/9781137370099_1

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