Trend mapping: past, present and future

Anne Lise Kjaer

Chapter Chapter 3 in The Trend Management Toolkit, 2014, pp 55-82 from Palgrave Macmillan

Abstract: Abstract As mathematician Henri Poincaré once pointed out: “It is by logic that we prove, but by intuition that we discover. To know how to criticize is good, to know how to create is better.”1 Emerging micro trends barely visible today might become critically important to tomorrow’s worldview and great innovations. In this context, trend management informs our thoughts and ideas about what might happen by giving us a deeper awareness of the change drivers influencing society, our specific business sector, and people’s behavior and values within this ecosystem. The most crucial activity in trend management is the ability to become attuned to shifts and changes, and the way to develop a full and rounded view of our environment is by exploring a broad and layered landscape of diverse drivers.

Keywords: Future Scenario; Collective Memory; Transactive Memory; Trend Mapping; Wild Card (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37009-9_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137370099

DOI: 10.1057/9781137370099_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().