Your essential trend toolkit

Anne Lise Kjaer

Chapter Chapter 4 in The Trend Management Toolkit, 2014, pp 83-115 from Palgrave Macmillan

Abstract: Abstract One of the most empowering things about working within the Trend Management Toolkit is that it does not act as a prescription for how your organization must think and act. Instead, it scans a four-dimensional landscape of scientific, social, emotional, and spiritual trend influences in order to inspire a visual representation of how the future might evolve and manifest. As discussed in Chapter 3, the system is an interdisciplinary method that draws on elements of all the key forecasting approaches, also allowing room to think the unthinkable — the wild card predictions — enabling companies to develop a bespoke outline or disruptive idea for their future.

Keywords: Corporate Social Responsibility; Social Capital; Lifestyle Pattern; Trend Index; Trend Management (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37009-9_4

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DOI: 10.1057/9781137370099_4

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