Practical trend mapping: focusing on people

Anne Lise Kjaer

Chapter Chapter 6 in The Trend Management Toolkit, 2014, pp 157-194 from Palgrave Macmillan

Abstract: Abstract The economist Fritz Schumacher observed in his 1970s’ global bestseller Small is Beautiful: A Study of Economics as if People Mattered that we must look holistically at the world. Long before environmental and political awareness of issues such as global warming and protecting ecosystems had become mainstream, he pioneered the concept of natural capital in a world of finite resources. His ideas proved to be prescient, since the book was published in 1973, the year of the global oil crisis. Schumacher understood that our relationship with the planet was a challenge and believed that helping people to help themselves by making better choices should develop through our inner wisdom, not as a result of intervention from state, science or technology. In Schumacher’s ideal vision of the world, the economy was underpinned by small, autonomous businesses, committed to ecology and peace or, as he termed it, “Buddhist economics.”1

Keywords: Personal Brand; Design Thinking; Meaningful Experience; Quick Response Code; Lifestyle Preference (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37009-9_6

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DOI: 10.1057/9781137370099_6

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