Value Propositions/Types of Products

David Munro

Chapter 12 in A Guide to SME Financing, 2013, pp 83-87 from Palgrave Macmillan

Abstract: Abstract This chapter discusses what products and services are best fitted for SME clients. A chart provides a list of products and services, and a discussion proceeds as to how value propositions might be constructed. The chapter concludes with a discussion of what is most important to SME customers.

Keywords: Credit Card; Loan Application; Hurdle Rate; Advance Payment; Banking Product (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37378-6_13

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DOI: 10.1057/9781137373786_13

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