Concluding Thoughts

Philipp Klaus

Chapter Chapter 9 in Measuring Customer Experience, 2015, pp 114-118 from Palgrave Macmillan

Abstract: Abstract It’s time to reflect and ask, “Did Measuring Customer Experience deliver (the experience) I was looking for?” We started by stating that we are entering the CX age – an era where customers call the shots and success will be based on how well firms can rise to meet customer demands and expectations. Only firms that deliver desired customer experiences will survive in the next competitive battleground. But how can this be achieved?

Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37546-9_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137375469

DOI: 10.1057/9781137375469_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().