Corporates

Alex Stephany

Chapter Chapter 5 in The Business of Sharing, 2015, pp 127-150 from Palgrave Macmillan

Abstract: Abstract A severe grey-suited man stared long and hard at our passports. Then he locked them away and phoned ahead for clearance. At the BMW research labs in Munich, Germany, they take no chances. In 2011, BMW had invested in JustPark, then a tiny startup known as ParkatmyHouse.com. It was the beginning of an unusual collaboration between a startup that then had just a single employee and a corporate titan. But that was half the point.

Keywords: Venture Capital Fund; Hotel Room; Music Industry; Hotel Industry; Payday Loan (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37618-3_6

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DOI: 10.1057/9781137376183_6

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