Why Knowledge of “Business 101” Matters

Matthew W. Ragas and Ron Culp
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Matthew W. Ragas: DePaul University
Ron Culp: DePaul University

Chapter Chapter 1 in Business Essentials for Strategic Communicators, 2014, pp 3-17 from Palgrave Macmillan

Abstract: Abstract Ask communication students or professionals about their ultimate career goals, and their answers will no doubt be that they seek more than simply “jobs in the profession.” Communication professionals today want to become respected voices in their organizations. Most say they strive to create value for society at large, and they want a “seat at the table.” That’s why this book was written—to equip communication students and professionals with business insights that help make those students and professionals true partners with their management peers.

Keywords: Corporate Governance; Corporate Reputation; Business Knowledge; Strategic Communication; Median Salary (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38533-8_1

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DOI: 10.1057/9781137385338_1

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