Economics and Economic Indicators

Matthew W. Ragas and Ron Culp
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Matthew W. Ragas: DePaul University
Ron Culp: DePaul University

Chapter Chapter 2 in Business Essentials for Strategic Communicators, 2014, pp 21-33 from Palgrave Macmillan

Abstract: Abstract “It’s the economy, stupid!” This internal campaign slogan developed by Democratic political strategist James Carville helped propel Bill Clinton to his victory over incumbent George H. W. Bush in the 1992 U.S. presidential election (Clinton, 2004). At the time, the U.S. economy was mired in a recession, and the American public held a cautious economic outlook. Carville smartly realized that people often make decisions based largely on how they feel about the world around them. In this case, the economy was sluggish, and some blamed then-president Bush for being out of touch. Ultimately, a majority of voters believed that Clinton represented a change and a fresh start.

Keywords: Interest Rate; Gross Domestic Product; Federal Reserve; Economic Indicator; Ticket Price (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38533-8_2

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DOI: 10.1057/9781137385338_2

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