Chevron versus Ecuador: How a Strong Brand Defends Itself

Mark L. Robinson
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Mark L. Robinson: LLC

Chapter 10 in Marketing Big Oil: Brand Lessons from the World’s Largest Companies, 2014, pp 71-78 from Palgrave Macmillan

Abstract: Abstract Following 20 years of oil drilling operations in Ecuador, native tribes in the Amazon Rain Forest sued Texaco’s Texpet subsidiary over environmental pollution. The company undertook its own cleanup operations before exiting the country in 1992. As a result of Chevron’s acquisition of Texaco, the same native tribes sued the newly formed ChevronTexaco for $19 billion. Chevron has pursued a Standard Oil-style defense refusing to financially settle the lawsuit.

Keywords: Wall Street Journal; Native Tribe; Latin American Nation; United Nation Commission; Drilling Waste (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38807-0_11

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DOI: 10.1057/9781137388070_11

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