A “Shell” Game for Investors

Mark L. Robinson
Additional contact information
Mark L. Robinson: LLC

Chapter 11 in Marketing Big Oil: Brand Lessons from the World’s Largest Companies, 2014, pp 79-86 from Palgrave Macmillan

Abstract: Abstract On January 9, 2004, a minor news story appeared in the financial media regarding Royal Dutch Shell’s announcement regarding its oil reserves reporting. Within three months of this seemingly innocuous announcement the after tax income of the corporation for the precedingfour years had been recalculated and reduced by almost US$450 million, roughly US$100 million per year for each of the four years in question. The incident created a negative brand image for Royal Dutch Shell.

Keywords: Audit Committee; Proved Reserve; Chief Financial Officer; Royal Dutch Shell; Royal Dutch Petroleum (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38807-0_12

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137388070

DOI: 10.1057/9781137388070_12

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().