The Standard Oil Empire Reigns Supreme: 1870–1900

Mark L. Robinson
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Chapter 3 in Marketing Big Oil: Brand Lessons from the World’s Largest Companies, 2014, pp 17-25 from Palgrave Macmillan

Abstract: Abstract Once Standard Oil was formed in 1870, the company had already acquired 10 percent of the oil refining market in the United States and throughout the 1870s to 1890s, Standard Oil was the largest oil company in the world. While its profits were large, its brand image and corporate reputation were poor. To the public and many local U.S. governments and politicians, Standard Oil was the most hated company in America. The company acquired other refining companies for pennies on the dollar and those that were not acquired were forcibly put out of business.

Keywords: Corporate Reputation; Brand Image; Freight Rate; Exxon Mobil; Trust Agreement (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38807-0_4

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DOI: 10.1057/9781137388070_4

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