The Arrogant and Aloof Oil Company

Mark L. Robinson
Additional contact information
Mark L. Robinson: LLC

Chapter 5 in Marketing Big Oil: Brand Lessons from the World’s Largest Companies, 2014, pp 31-39 from Palgrave Macmillan

Abstract: Abstract John D. Rockefeller, Sr. was notoriously aloof and arrogant in his business dealings with competing oil refiners, railroads, and local government officials. During his many court testimonies, his behavior was aloof and arrogant. After the breakup of the Standard Oil Company, executives from the new companies—Exxon, Mobil, Chevron, and others—were themselves equally as arrogant and aloof as Rockefeller. Throughout the 1960s and 1970s, these new oil executives took it upon themselves to use the same strategies, as did Rockefeller. By relying on arrogant and aloof behavior, all of these executives helped to create and perpetuate a poor corporate brand image and reputation.

Keywords: Local Government Official; Competitive Intelligence; Exxon Mobil; Court Testimony; Public Relation Review (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38807-0_6

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137388070

DOI: 10.1057/9781137388070_6

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().