How BP Destroyed a Corporate Brand

Mark L. Robinson
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Mark L. Robinson: LLC

Chapter 6 in Marketing Big Oil: Brand Lessons from the World’s Largest Companies, 2014, pp 41-47 from Palgrave Macmillan

Abstract: Abstract In 2000, BP changed its corporate image from a traditional oil company to one that marketed a more caring environmental image. The company suffered blows to this new image as a result of several major catastrophes, the 2005 explosion at the Texas City, TX refinery and the Deepwater Horizon spill in April 2010. Although the environmental impact has and will be debated for years, the event serves as a case study of how a properly planned and executed PR and crisis communications plan can help reduce the damage done to the corporate brand.

Keywords: Major Catastrophe; Corporate Brand; Deepwater Horizon; Live Video Streaming; Texas City (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38807-0_7

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DOI: 10.1057/9781137388070_7

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