Shell versus Greenpeace and Brent Spar

Mark L. Robinson
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Chapter 8 in Marketing Big Oil: Brand Lessons from the World’s Largest Companies, 2014, pp 55-63 from Palgrave Macmillan

Abstract: Abstract During the mid-1990s, Shell’s decision to dispose of the Brent Spar oil storage platform at sea, drew angry responses from the environmental organization Greenpeace and many European consumers. Shell attempted to counteract much of the negative media coverage while Greenpeace achieved a public relations victory against a major oil company.

Keywords: Disposal Site; Wall Street Journal; Supervisory Board; Spar Platform; Royal Dutch Shell (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38807-0_9

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DOI: 10.1057/9781137388070_9

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