Conjoint-Based Approach to Location Choice in the Retail Industry: Conceptual Framework

Bisera Andrić Gušavac, Dragana Stojanović and Marija Kuzmanović

Chapter 20 in Innovative Management and Firm Performance, 2014, pp 385-400 from Palgrave Macmillan

Abstract: Abstract Retailers need to think about shoppers, not just about format, as understanding the shoppers’ dynamics holds the key to such a business. Retailers should create new delivery formats that can cater to consumers. The choice of a store location has a profound effect on the entire business life of a retail operation. A bad choice may all but guarantee failure; a good choice success (Jain, 2009).

Keywords: Location Choice; Conjoint Analysis; Customer Preference; Retail Industry; Target Customer (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-40222-6_20

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DOI: 10.1057/9781137402226_20

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