Research Design

Ke Rong and Yongjiang Shi
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Ke Rong: Bournemouth University
Yongjiang Shi: University of Cambridge

Chapter 4 in Business Ecosystems, 2015, pp 76-90 from Palgrave Macmillan

Abstract: Abstract This chapter has two aims: to discuss the key research framework and research questions; to develop the appropriate research methodology for this research including the choice of research methodology, procedure, data collection and analysis. All of those methods will ensure the rigorous research with internal validity, construct validity, external validity and reliability. (Gibbert et al. 2008)

Keywords: Mobile Phone; Data Analysis Method; Focal Firm; Case Company; Multiple Case Study (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-40592-0_4

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DOI: 10.1057/9781137405920_4

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