Successful Brazilian Enterprises

Claudio Diniz
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Claudio Diniz: Maison du Luxe

Chapter 10 in The Luxury Market in Brazil, 2014, pp 116-127 from Palgrave Macmillan

Abstract: Abstract This chapter evaluates the increase in worldwide respect for the Brazilian luxury market by examining the most celebrated Brazilian enterprises in each sector. Understanding the direction taken by these companies will reveal the secrets of success in the luxury segments. In fashion, the celebrated enterprise is Daslu; in aviation, it is Embraer; in hotels, Fasano Hotel; in jewellery, H. Stern; in the marine segment, Schaefer; in health services, Albert Einstein Hospital; and in the financial segment we survey Safra Bank.

Keywords: Jewish Community; Brazilian Company; Luxury Brand; White Gold; Massage Parlour (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-43256-8_10

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DOI: 10.1057/9781137432568_10

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