Conclusion

Claudio Diniz
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Claudio Diniz: Maison du Luxe

Chapter 13 in The Luxury Market in Brazil, 2014, pp 165-172 from Palgrave Macmillan

Abstract: Abstract The luxury market in Brazil is still at an embryonic stage. It is happening and it is being shaped now. It should not be compared to the luxury market in European countries or in the United States, which are at a well-advanced phase. Brazilians and Chinese alike, as well as Indians and Russians have not yet developed a culture towards luxury and they still buy luxury items to gain social position; therefore a logo is very important.

Keywords: Luxury Brand; Luxury Product; Luxury Hotel; Brazilian Culture; Luxury Market (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-43256-8_13

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DOI: 10.1057/9781137432568_13

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