How Can Neuroeconomics Unravel CSR?

Jang Woo Park

Chapter 17 in The True Value of CSR, 2015, pp 280-293 from Palgrave Macmillan

Abstract: Abstract This chapter addresses Corporate Social Responsibility (CSR) with a neuroeconomic approach. CSR has an evolutionary argument, and it is addressed as an irrational disequilibrium rather than a rational economic equilibrium. Assumptions for economic interpretations are less relied upon for a better understanding of CSR due to the advancements of investigative tools and technology in neuroscience. The ‘black box’ above our shoulders can be looked without invasive means.

Keywords: Corporate Social Responsibility; Ultimatum Game; Dictator Game; Trust Game; Oxytocin Receptor (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-43320-6_17

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DOI: 10.1057/9781137433206_17

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