Your Ultimate PR Person

Jan Jones

Chapter Chapter 3 in The CEO’s Secret Weapon, 2015, pp 49-64 from Palgrave Macmillan

Abstract: Abstract Your assistant is your face and voice to the world. You have to choose this person carefully because you will be judged by whom you select to represent you. What is the image you want to project? Is your assistant successfully projecting this image?

Keywords: Favorable Impression; Serial Entrepreneur; Professional Image; Complete Stranger; Business Protocol (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44424-0_4

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DOI: 10.1007/978-1-137-44424-0_4

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