How Can Districts Identify Geographic Areas for Growth?

Divya Wodon, Naina Wodon and Quentin Wodon
Additional contact information
Divya Wodon: Nonprofit Research Project
Naina Wodon: Nonprofit Research Project

Chapter 4 in Membership in Service Clubs: Rotary’s Experience, 2014, pp 32-45 from Palgrave Macmillan

Abstract: Abstract Service clubs face a membership challenge, but at the same time Rotarians are broadly satisfied with their Rotary experience. This suggests that if clubs and districts could articulate their value proposition, they should be able to grow. By how much could they grow and what would be the geographic areas that could be targeted for growth by districts? This is a complex question for which there is no simple or single answer. This chapter provides an indicative answer using one specific approach. The idea is to measure the relative potential for membership growth in different geographic areas through simple simulations techniques. The analysis is conducted for Rotary zone 33 which covers part of the Mid-and South Atlantic regions of the United States.

Keywords: geographic targeting; membership growth; membership strategies; Rotary club; Rotary International (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44475-2_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137444752

DOI: 10.1057/9781137444752_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().