How Can Clubs Innovate to Attract and Retain Members?

Divya Wodon, Naina Wodon and Quentin Wodon
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Divya Wodon: Nonprofit Research Project
Naina Wodon: Nonprofit Research Project

Chapter 5 in Membership in Service Clubs: Rotary’s Experience, 2014, pp 46-60 from Palgrave Macmillan

Abstract: Abstract How can clubs innovate to attract and retain members? This chapter provides a partial answer to this question first by considering some of the priorities of Rotary’s North American Membership Strategic Plan as well as a number of pilot programs. Beyond these pilot programs the growth in membership ultimately will depend on the commitment of current Rotarians and clubs and the creativity with which they recruit new members. The chapter describes a few interesting membership initiatives that clubs have undertaken in district 7620, as well as the strategic plan of the district. How to create new clubs without weakening existing clubs is also briefly discussed.

Keywords: membership growth; membership initiatives; membership strategy; pilot programs; Rotary club; Rotary International (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44475-2_5

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DOI: 10.1057/9781137444752_5

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