CASE 4: Big Filter: Russian Filters in the International Market

Galina Shirokova

A chapter in Entrepreneurial Icebreakers, 2015, pp 155-178 from Palgrave Macmillan

Abstract: Abstract On the frosty winter morning of January 15, 2011, Boris Beylin, the founder of the Big Filter Company — a Russian producer of car filters — was driving to his Saint Petersburg office thinking about a problem that had started to weigh heavily on his mind: Should the company more aggressively go after the international original equipment manufacturers (OEMs) market or stay focused on their primary customers in the spare parts aftermarket? Boris would soon discuss this question with his management team in the first of many sessions to form the five-year strategic vision.

Keywords: Secondary Market; Market Volume; Russian Producer; Trade Show; Fuel Filter (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44632-9_10

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DOI: 10.1057/9781137446329_10

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