CASE 12: PKF Betar Company: “Meters” Away from Further Growth

Anna Svirina

A chapter in Entrepreneurial Icebreakers, 2015, pp 312-328 from Palgrave Macmillan

Abstract: Abstract In early 2007, Renat Fardeev, CEO of Russian-based PKF Betar, had received very disappointing news: the Russian Federal Anti-Monopoly Service had started an official investigation into Betar’s practice of selling water meters. The basis for the investigation was the government’s belief that Betar had reached 49% market share. Betar refuted such a high market share number since the figure included all of the fake Chinese-manufactured meters that illegally used the “Betar” brand name. It calculated its own market share to be 31%.

Keywords: Market Share; Cash Flow; Guarantee Period; Install Base; Payment Term (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44632-9_18

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137446329

DOI: 10.1057/9781137446329_18

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().