From Lag Markets to Lead Markets

Julia Prats, Marc Sosna and Sylwia Sysko-Romańczuk
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Julia Prats: IESE Business School
Marc Sosna: IESE Business School
Sylwia Sysko-Romańczuk: Warsaw University of Technology Business School

Chapter 5 in Entrepreneurial Icebreakers, 2015, pp 66-106 from Palgrave Macmillan

Abstract: Abstract In Slavic folklore, the Firebird is a highly coveted magical bird with feathers that glow brightly. The bird symbolizes both a blessing and an omen of doom. The Firebird stories — many versions of which exist in other cultures — follow a classic scheme: a lost, brightly glowing feather is the premonition of a hard journey. The story’s hero sets out on a difficult quest to find and capture the live bird. Initially charmed by the wonder of the feather, eventually the hero blames it for his troubles. Along the way, he meets magical helpers and, hopefully, eventually returns from a faraway land with the prize.1

Keywords: Foreign Market; Transition Economy; Lead Market; International Opportunity; International Growth (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44632-9_6

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DOI: 10.1057/9781137446329_6

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